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  • Writer's pictureRachel Mays

20 Easy Marketing Tips for Short Term Rentals to Attract the Perfect Guests

Updated: Jun 17, 2023

Welcome to the wonderful world of marketing for your new investment. These 20 Easy Marketing Tips for Short Term Rentals will help you be a marketing pro quick!

In the modern landscape of short-term rentals, marketing plays a vital role in attracting the perfect guests. To ensure your rental property stands out from the competition, implement these 20 easy marketing tips for short term rentals.

In this post you will find 20 easy marketing tips to propel your short term rental to the top of the list.

beautiful water feature in front of the batman building in nashville
The Batman Building in Nashville

Here are 20 Easy Marketing Tips for Short Term Rentals:

Attracting the right guests for your short term rental will improve positive reviews and maker your life so much easier. These quick short term rental marketing tips help you improve your game and keep them coming back for more.

1. Master the Art of High-Quality Property Photography:

High-quality property photography is essential for capturing the attention and showcasing your rental property in the best light.

  • Invest in professional equipment

  • OR - hire a skilled short term rental photographer to capture stunning images that highlight the property's unique features.

  • Pay attention to lighting, angles, and staging to create visually appealing photos that evoke a sense of comfort and allure.

By mastering the art of property photography, you can make a strong first impression and pique the interest of potential guests, increasing the likelihood of bookings.

Here is a good example of a well-lit and well-staged short term rental property.

modern short term rental set up

2. Craft an Irresistible Listing Title and Description:

The listing title and description are your opportunities to stop the scroll and help them choose your short term rental above the rest.

  • Create a compelling title that incorporates relevant keywords and emphasizes the property's unique selling points.

  • In the description, paint a vivid picture of what guests can expect, highlighting the property's amenities, location, and any special features.

  • Use persuasive language, showcase the benefits, and create a sense of urgency. Remember to keep the description concise, engaging, and easy to read.

Creating an irresistible listing title and description helps you increase the chances of attracting the people and standing out from the competition.

3. Set Competitive Pricing Based on Market Research:

Pricing your short-term rental appropriately is crucial. Doing this right will maximize your revenue.

  • Conduct thorough market research to understand the pricing trends in your area and consider factors such as location, seasonality, demand, and competition.

  • Set competitive rates that reflect the value and uniqueness of your property.

  • Balance profitability, especially when starting or during slower seasons.

  • Consider offering flexible pricing options, such as discounts for longer stays or promotional rates during off-peak periods.

By setting competitive pricing based on market research, you can optimize your occupancy rates and ensure a healthy return on investment.

4. Leverage Social Media to Showcase Your Rental Property:

Social media platforms provide a powerful tool for showcasing your rental property and reaching a wider audience. Facebook, YouTube & Instagram value Reels & Shorts, so break out the videos and get creative!

  • Create visually captivating content that highlights the best features of your property.

  • Share high-quality photos, virtual tours, and engaging videos to grab attention and evoke a desire to experience your rental.

  • Engage! Engage! Engage! Respond to comments and inquiries promptly.

  • Collaborate with influencers or travel-related accounts to amplify your reach.

  • Utilize relevant hashtags and location tags to increase discoverability.

By leveraging social media effectively, you can build brand awareness, attract the right people, and establish a strong online presence for your rental property.

5. Optimize Your Listing for Local Search:

To increase your rental properties' visibility in local search results, optimize your listing with relevant keywords and location-specific information like #nashvillerentals.

  • Similar to social media keyword searching, find keywords to identify popular search terms related to your area and incorporate them strategically into your listing title, description, and amenities.

  • Highlight nearby memorable Nashville attractions, landmarks, and amenities to appeal to patrons searching for specific locations or experiences.

  • Ensure your listing is complete and accurate, providing all necessary information potential guests may seek.

Implementing these marketing techniques will improve the chances of your property appearing in relevant search results attracting people who are specifically looking for accommodations in your area.

6. Highlight Unique Features and Amenities in Your Listing:

One of the key factors that differentiate your short-term rental from others is its uniqueness and special amenities.

  • Highlight these aspects in your listing to capture the interest of future vacationers. Whether it's a breathtaking view, a private pool, or a fully equipped kitchen, emphasize what sets your property apart.

  • Describe how these features can enhance the guest experience and create memorable stays.

  • Include a comprehensive list of amenities, such as Wi-Fi, parking, air conditioning, or special equipment.

When you highlight unique features and amenities, you can attract renters who are seeking specific experiences and increase the perceived value of your rental property.

7. Encourage Positive Reviews and Respond to Feedback:

Positive reviews play a significant role in attracting new guests and building credibility for your rental property.

  • Encourage previous renters to leave reviews by providing exceptional experiences and personalized touches.

  • Follow up after their stay to kindly request their feedback. Respond promptly to reviews, addressing any concerns or issues raised.

  • Show gratitude for positive reviews and take the opportunity to highlight the aspects your customers appreciated most.

It's so good to encourage positive reviews and responding to feedback. Doing this demonstrates your commitment to guest satisfaction, builds trust, and improves your online reputation.

It just takes a little time, but it's well worth the effort!

8. Offer Special Promotions and Discounts:

Special promotions and discounts can be powerful incentives to attract the perfect short term rental patrons and increase bookings.

  • Offer limited-time promotions, such as discounted rates for specific dates or extended stays.

  • Create attractive packages that bundle additional services or experiences with the accommodation.

  • Advertise these promotions prominently on your listing, website, and social media channels.

  • Monitor the performance of your promotions to evaluate their effectiveness and make adjustments as needed.

Special promotions and discounts entice your customers to choose your rental property over others and increase your overall occupancy rate.

Once you learn a few marketing tips you'll be increasing your short term rental bookings in no time at all.

9. Provide Clear and Detailed House Rules:

Clear and detailed house rules are essential for ensuring a smooth and enjoyable experience for both you and your guests.

  • Clearly communicate expectations regarding noise levels, smoking policies, pet rules, and any other relevant regulations.

  • Outline check-in and check-out procedures, as well as any specific instructions for operating appliances or amenities.

  • Make sure the house rules are easily accessible and visible on your listing, website, and within the rental property itself. Etsy has some fun short term rental signs for this.

It's a must to provide clear and detailed house rules. Doing this minimizes misunderstandings, promotes respectful guest behavior, and maintains a positive atmosphere for all guests.

Remember to be kind and courteous and your guests will reward you for it.

10. Create a Welcoming Guest Book with Local Recommendations:

A guest book filled with local Nashville tourist recommendations can greatly enhance the guest experience and create a sense of connection with the surrounding area.

  • As mentioned above, include suggestions for nearby attractions, restaurants, shops, and activities that align with different interests and fun for the kids.

  • Provide maps, transportation information, and contact details for local services.

  • Personalize the guest book with a warm welcome message and helpful tips for navigating the property.

  • Include testimonials from previous guests to reinforce the positive aspects of staying at your rental.

By creating a welcoming guest book with local recommendations, you enhance the guest experience, encourage exploration, and foster a positive relationship with your guests.

11. Invest in Comfortable and Stylish Furnishings:

Comfortable and stylish furnishings contribute to the overall appeal and guest satisfaction of your rental property.

  • Invest in quality mattresses, cozy bedding, and comfortable seating options to ensure a restful stay.

  • Choose furniture and decor that align with the property's style and target audience. Pay attention to functionality, durability, and ease of maintenance.

  • Create inviting spaces where guests can relax and feel at home. Consider adding touches such as decorative pillows, artwork, or plants to enhance the ambiance.

Comfortable and stylish furnishings create an inviting atmosphere that guests will appreciate and remember.

It's refreshing to walk into a short-term rental and have a pleasant experience.

12. Enhance Security Measures for Guest Safety:

Ensuring guest safety is paramount for a successful short-term rental. Implement robust security measures to provide peace of mind for your guests.

  • Install secure locks, adequate lighting, and surveillance systems if necessary.

  • Provide clear instructions on using security features, such as alarm systems or keyless entry.

  • Regularly inspect the property for potential safety hazards and address them promptly.

  • Provide a safe or lockable storage for guests' valuable belongings.

  • Communicate the security measures to your guests to alleviate any concerns they may have.

Enhancing these security measures creates a secure environment that promotes guest trust and satisfaction. You won't regret making the little investments.

13. Offer Essential Amenities and Extra Touches:

Providing essential amenities and extra touches can elevate the guest experience and set your rental property apart from the competition.

  • Start with the basics, such as clean towels, toiletries, and a well-equipped kitchen.

  • Think about amenities like high-speed internet, streaming services, or a selection of books and games.

  • Personal touches add flare - welcome baskets with local treats, a handwritten note, or fresh flowers.

  • Anticipate guest needs and provide solutions in advance, such as an umbrella or beach towels.

Offering essential amenities and extra touches demonstrates thoughtfulness and create a memorable stay for your guests.

14. Implement a Flexible and Convenient Check-In Process:

A smooth and convenient check-in process contributes to a positive guest experience right from the start. Implement a flexible check-in process that accommodates different arrival times.

  • Offer self-check-in options with clear instructions, keyless entry systems, or lockboxes.

  • Provide detailed directions to the property and parking arrangements to minimize any confusion.

  • Communicate the check-in process in advance and be available to assist guests if needed.

Implementing a flexible and convenient check-in process ensures a stress-free arrival for your guests, setting the stage for a pleasant stay.

beautiful southern style front porch in robins egg blue

15. Foster a Seamless Communication Channel with Guests:

Effective communication is key to guest satisfaction and managing expectations throughout their stay.

  • Establish a seamless communication channel that allows guests to reach you easily.

  • Respond promptly to inquiries, reservations, and guest requests.

  • Provide clear contact information and availability hours.

  • Consider using messaging apps or chatbots to automate responses and provide instant assistance.

  • During the stay - maintain open lines of communication to address any issues or provide recommendations.

Seamless communication channels help you build trust, enhance the guest experience, and ensure their needs are met promptly.

16. Partner with Local Businesses for Guest Perks and Experiences:

Forge partnerships with local businesses to offer exclusive perks and experiences to your guests.

  • Collaborate with nearby restaurants, tour operators, or rental services to provide discounts or special offers.

  • Create partnerships that align with your target audience and enhance their stay.

  • Display brochures or information about these partnerships within your rental property.

Guest perks and experiences through local business partnerships help add value to your guests' stay and differentiate yourself from other accommodations in the area.

Make yourself stand out above the rest!

17. Stay Updated on Travel Trends and Adjust Your Marketing Strategy:

The travel industry is constantly evolving, and staying updated on the latest trends is crucial for effective marketing.

  • Regularly research and monitor industry news, travel websites, and social media platforms to identify emerging trends, popular destinations, or shifts in guest preferences.

  • Adapt your marketing strategy accordingly by adjusting your listing descriptions, targeting specific demographics, or tailoring your promotions.

  • Stay responsive to changing guest needs and interests to remain competitive.

By staying updated on travel trends and adjusting your marketing strategy, you position yourself as a relevant and appealing option for potential guests.

18. Maintain an Impeccable Cleanliness Standard:

Cleanliness is a top priority for guests, and maintaining an impeccable cleanliness standard is essential for guest satisfaction and positive reviews.

  • Develop a thorough cleaning checklist and ensure it is consistently followed between guest stays.

  • Pay attention to every detail, including surfaces, linens, bathrooms, and kitchen areas. Use high-quality cleaning products and sanitize frequently touched surfaces.

  • Regularly inspect the property for any maintenance or cleanliness issues and address them promptly.

  • Communicate your commitment to cleanliness to alleviate any concerns they may have.

Maintaining an impeccable cleanliness standards create a welcoming and comfortable environment.

19. Optimize Your Rental Property Website for Direct Bookings:

Having a user-friendly and informative website for your rental property can attract direct bookings and reduce reliance on third-party platforms. Using listing apps helps increase visibility, but if you are going solo, here are some great marketing tips for you.

  • Optimize your website by using relevant keywords, providing clear property descriptions, and showcasing high-quality images.

  • Ensure that your website is mobile-friendly, loads quickly, and offers easy navigation. Incorporate an online booking system that allows travelers to check availability and make reservations directly.

  • Display reviews, testimonials, and trust signals to build credibility.

Optimizing your rental properties' website for direct bookings increases your visibility, retains more revenue, and establishes a direct relationship with your customers.

20. Prioritize Guest Satisfaction and Deliver Outstanding Experiences:

Ultimately, guest satisfaction is the foundation of a successful short-term rental. Make it your top priority to deliver outstanding experiences that exceed guest expectations.

  • Pay attention to their needs, be responsive to inquiries and requests, and go the extra mile to ensure their comfort.

  • Personalize their stay with small gestures or surprises.

  • Seek feedback and continuously improve based on their suggestions.

Prioritizing guest satisfaction and delivering outstanding experiences creates loyal customers who will not only return but also recommend your rental property to others, contributing to your long-term success. It's a win-win!

Marketing Tips for Short Term Rentals Help You Embrace the Journey to Short-Term Rental Success

As you can see, mastering the art of marketing your short-term rental property is an exciting journey that can lead to increased bookings, delighted customers, and a thriving business.

By implementing these 20 easy marketing tips, you'll be well on your way to attracting the perfect short term rental travelers and ensuring their satisfaction.

Remember to continuously adapt and evolve your strategies to stay ahead of travel trends and meet the ever-changing needs of your target audience.

And if you're ready to take your short-term rental business to the next level, why not consider procuring a meeting with me.

Remember, maintaining a short-term rental property requires dedication, attention to detail, and a genuine desire to create exceptional experiences for your customers.

Putting these tips into action and continuously striving for excellence will put you well on your way to building a reputation as a sought-after host, attracting short term rental guests from near and far, and creating unforgettable memories for all who stay at your rental property.

I am always here to help you with your short term rental journey!

Rachel Mays Nashville Signature

Rachel Mays Short Term Real Estate Agent

Rachel's expertise in the local market can provide invaluable insights into investment opportunities, property management, and maximizing your rentals' potential.

With her guidance, you can explore new avenues, expand your portfolio, and achieve even greater success in the thriving Nashville market.

So, don't hesitate to reach out to Rachel Mays and embark on an exciting collaboration that could propel your short-term rental business to new heights!


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